Brian Tracy, author of the
best-selling 'The Psychology of Achievement', notes that "many
capable men and women are disqualified from job opportunities because
they simply do not look the part."
35 - 40 seconds could make a huge difference
to your company's profits
86% of companies asked believe that corporate image has a direct impact
on their profitability but not many of them bother to do anything practical
about it.
You've probably spent hours of thought, action and money on your logo,
your letterhead and business cards, but how much time have you spent
on your staff? Surely people are your most important asset?
The way both you and your employees look affects virtually every aspect
of your business. We all make assumptions about others when we meet for
the first time and people may be deciding whether to buy your service
or product (or not) within the first 35 - 40 seconds of meeting you or
your staff.
"In business you are dressing to have an impact on your bosses
and teammates. If your clothes don't convey the message that you
are competent, able, ambitious, self-confident, reliable and authoritative,
nothing you say or do will overcome the negative signals emanating
from your apparel." Betty Harragan - Games Mother Never
Taught You
A first impression takes around 35 - 40 seconds to form, and 93% of
this is based on totally non-verbal signals:
- 55% is how you look, based on your appearance and how you are dressed
- 38% is your body language and your posture
- Only 7% is based on what you actually say!
So, do your staff look their best at work? Could they do with some help
to improve their appearance, their confidence and, ultimately, their
performance in the workplace - for you?
"Thank you again for yesterday. Everyone enjoyed
the day and we’ve all come in to work today talking colours. I have
added two more wallets to the list. We all look forward to receiving
them so we can shop with our gift certificates with confidence! Thank
you again."
PP, Lancashire, UK (Jun 06)
"I attended the accountants' / lawyers' day
on Monday this week where you gave a great presentation. It was a bit
frustrating with such a large group but you certainly gave me some things
to think about. I'd like to book - can you give me a call please?" CW,
Leeds, UK (Dec 06)
Update your corporate image to improve
both your reputation and your business and income potential
Seminars or courses for individuals or for small or large groups on
any topic can be tailored for ladies only, men only, or mixed groups.
You may be looking for:
- Better grooming and dressing from your staff
- A corporate identity
- Ways to motivate your staff
- A team-building exercise
- One-to-one personal image advice
- A confidence-building day
- How to break down barriers
- Light-hearted entertainment
- A jolly jaunt to encourage or thank your staff
- A way forward
I can provide a colour / style / image / personal grooming / motivation
session to cover all or any of these - the choice is yours. This can
run for a half or full day and can be run at your premises. Events like
these improve team building because they give everyone confidence in
both themselves and each other.
"Thank you so much for a fantastic day – we
are all still talking about the ideas and inspiration that you gave us.
We will be in touch regarding materials and how we are going to move
this forward." Wella (UK) Ltd. (Jun 09)
Example content of a corporate seminar
A seminar or workshop could include any or all
of the following:
- First impressions - how other people make up their mind about you
in the first 35 seconds (and without you saying a word!) and how important
this impression is to both you and your business
- How to demonstrate that you are a professional by the way you dress
- Dress to suit your personality
- How to dress when moving in corporate circles - covering meetings,
presentations, interviewing, hosting events, etc.
- Dressing down - the pros and cons of business casual
- How to build a professional wardrobe
- Which colours to wear to look authoritative
- Which colours to wear to appear more approachable
- How people judge you by the length of your jacket sleeve!
- How your choice of accessories can make or break the final impact
"I enjoyed revisiting my colours but found
the style personality extraordinary. Thank you for an eye-opening afternoon!"
KO, Cheshire, UK (Jan 05)
We can also incorporate some of the particular ideas YOU would like
to get over to your staff. For instance, you may be experiencing difficulties
in your workplace that are too personal for you to tackle - it's often
much easier for an outsider to talk to staff about inappropriate clothes,
poor grooming, or their behaviour in the workplace. I can do that for
you and, at the same time, get the entire group of your staff to agree
on future dress and behaviour protocol.
A full day could be run using any one of these 3 approaches:
- a general seminar on the subjects agreed in the morning, followed
by personal consultations for a small number of individuals in the
afternoon
- or a seminar for men in the morning, and a seminar for the ladies
in the afternoon
- an entire day of interactive sessions for everyone
Your staff will benefit because:
Good appearance leads to increased confidence
-> which projects a positive image
-> that improves work relationships
-> which increases performance
and they will have fun!
You and your company will then reap the benefits
of:
- A smart, professional workforce
- Increased performance from motivated people
- The positive reputation of a forward-thinking company who values
their staff
"I managed to get some successful shopping
in at lunch time. I've already enjoying picking out the 'cool' coloured
clothes. I would like to get one of the colour coded set of cards you
had with you to help - and I see you do one with men's clothes particularly
in mind. Cheers and thanks again for a great afternoon." MN, Manchester
(Jan 05)
Each company's requirements are different and I couldn't begin to explain
here the plethora of ideas which could be applied to your particular
situation. Why don't you contact me to
discuss your requirements - with absolutely no obligation, of course!
Kim Bolsover
Improvabilty
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